L I F E S T A R T

Here’s where we make our impact

Giving Back

 

The LifeStart50 Movement

We will stop at nothing to save our loved ones and yours.

Think about this for a minute: Around 80% of Canadians who suffer from a heart attack will experience it at home or at work. The current survival rate for out-of-hospital cardiac arrests is shockingly low, with 10% or less surviving (January 2024 statistics – Heart & Stroke).  But here's something even more alarming – nearly 50% of those who die from heart attacks in Canada are under the age of 65. This number is not good enough—and it shouldn't be for you or anyone you care about.

What if we could increase out-of-hospital heart attack survival rates from less than 10% to 50% within the next decade? Doesn't the idea of saving 1 in 2 lives sound much better than just 1 in 10?

It's a bold goal, but it's one that we're passionate about achieving. Here's how we're committed to improving these survival rates and making a real difference in people's lives.

 

The Start'em Early Initiative

We believe that the earlier someone is exposed to life save skills, the better.

The movement starts here, with our kids. We need to empower them to embrace the importance of CPR and first aid early in life, making this a life skills core to their education. By teaching our children CPR and AED use, we can equip them with the confidence to step up in emergencies—just like the youth who have saved lives in real situations.

Take the story of Brock Ruether, a young Canadian whose tragic death after a cardiac arrest could have been prevented with CPR and AED use. His story highlights why teaching kids CPR and AED skills is so crucial. We aim to change the statistics and give every child the tools to act when it counts.

At Life Start, we’re kids at heart—injecting fun and engaging methods into our CPR and first aid training. Our students love how we make learning enjoyable and fun, they leave with the confidence to act, knowing they can save a life, no matter their age. Yes, even kids can use an AED effectively (they are actually built so 6 year old’s can use them!).

Who better to lead the charge for change than today’s kids? They’re the next generation of leaders and the perfect advocates for this movement, helping us push for more lives saved.

Get your school involved in this life-saving initiative. We offer CPR and AED training for your students at no cost, equipping them with the essential skills to save lives.

 

School Application Form

 

More AEDs = More Lives Saved

Your organization needs to get on board.

The research is clear: CPR and AED used within 3 minutes of cardiac arrest can increase survival rates by up to 80%. This powerful combination is crucial for saving lives, and without immediate intervention, the chances of survival are dramatically reduced. 

Equipping public spaces with AEDs ensures faster access during emergencies. While more Canadian businesses, communities, and organizations are adopting AEDs, there’s still work to be done to make AED accessibility a priority. We’re ready to lead the charge with high-quality AED training and public awareness, and we invite you to join us.

At Life Start, we can:

  • Demonstrate how easy it is to use an AED (YES – even kids can do it!).
  • Teach CPR effectively, ensuring more people know how to act in an emergency.
  • Provide hands-on AED training with every participant.
  • Advocate for the importance of AED availability in public places.

Your business, community, or organization can:

  • Purchase an AED for your location and increase safety.
  • Get loud about CPR and AED awareness with us.
  • Train your team confidently with Life Start’s training programs.

Let’s work together to increase survival rates and make a lasting impact on the lives we touch.

 

Community Give

Raising life-saving awareness any chance we get! get on board.

We chose to franchise Life Start in order to spread our life-saving message more quickly and effectively. Our mission is to teach as many people as possible the importance of first aid and CPR, and franchising gives us the opportunity to do just that at a much larger scale. As a part of this expansion, we actively encourage all our franchisees to give back to their local communities by offering free first aid training to schools. It's one of the most rewarding ways to make a difference and ensure the next generation is equipped with the skills to save lives.

But we don’t just spread our message in classrooms—whether in-person or virtually. We’re passionate about taking to the streets and shouting, "Save more lives!" We want to inspire passionate individuals to join us in our mission to make first aid accessible to everyone.

We’re looking for motivated, community-driven people who share our vision to help us raise the standard of life-saving education for generations to come. By volunteering our time, promoting awareness, and teaching youth in local schools, we are helping to create a stronger, more prepared future.

We all know that raising children takes a village, and to raise the standard of first aid training, we need community involvement from coast to coast. Now is the time for all of us to come together and create a better future through action.

We can’t do this alone! Get in touch with us today to be a part of the national movement to change the status quo—Life Start style. Let’s save more lives, together!