Life Start’s Owner and Founder,
Khryspn Jensen
She has a question for you that has nothing to do with how to pronounce her name:
Why should learning to save lives bore you to death?
Ok, let’s all agree that 2020 was a year for the record books. Everywhere you look, there are stories of challenge, loss, success, and adaptation to this new world. COVID-19 impacted us all. Business owners were required to pivot, challenge traditional business methods, and move outside their comfort zones. Life Start was no exception.
Since we launched in 2016, our vision has always been to change the stigmas surrounding first aid through awareness, education, and high-quality first aid training. That vision hasn’t changed, and we continue to be dedicated to providing the best first aid courses, CPR training, and emergency response education.
- Khryspn Jensen , CEO
First aid training CAN be different than it’s always been.
The last few years have shown us that passion, quality first aid training, and a positive, fun attitude can create a lasting impact and help people save more lives in our communities. While we were fortunate to collaborate with the Canadian Red Cross in our early years, we’ve evolved with changing times. As the world shifts, so do training needs, and we’re 100% committed to adapting. By doing things our own way, we can better customize our training programs and offer them in our own unique style, ensuring they are always relevant and effective.
We can lead the charge into change.
With the exciting launch of our own approved programs, we can pursue innovation and pivot training methods to better serve the first aid training world we know and love as it evolves. We’ll continue developing first aid training programs and courses that are laser-focused on quality, engagement and effectiveness. We’re also excited to launch new initiatives that support our mission to save more lives and give back to the community, making a real difference through CPR training, first aid education, and life-saving skills.
As a proudly Canadian-owned company, we are taking first aid training to the next level by expanding coast to coast. Our goal is to become a national household name, ensuring that individuals, businesses, and communities across Canada have access to engaging, high-quality first aid and CPR training. Through our innovative franchise model, we’re growing a network of dedicated professionals who share our passion for making safety education more accessible, effective, and fun. We’re setting new standards in first aid training—one class at a time, because hey, training to saves lives shouldn’t bore you to death!
Ok, Let’s travel back in time to your last first aid class.
The instructor walks in, gives a lecture about the importance of paying attention and the consequences of not taking the first aid class seriously. You must pass the test with at least 80%. We’re all adults here (or we’re supposed to be), so you open your book, endure the slideshow, and drift off thinking about dinner—making your grocery list in your head. Suddenly, you’re at the CPR section... the instructor says 30 compressions and 2 breaths (well, they should say 30:2 since CPR guidelines have been virtually unchanged since 2005)... and you’re like WAIT a minute! HOLD UP!
And the conversation goes something like this:
- "My last instructor said you don't breath in people any more"
- Here is where the class discussion really heats up. Someone pipes up, "No, we were taught 15:2"
- Someone else gets in on the debate, "You’re supposed to do 5 breaths and 5 compressions!"
- "No wait, you give breaths first"
- "No you only give breaths to kids first"
- "No you finger sweep kids!" (FYI there have been NO recommendations for fingers sweeps since at least 2005)
- "Ugh CPR changes every year. Just call 911 and wait for the professionals"
- Then you end up with someone saying, "All I remember is my last instructor was skinny but ate a lot"
Yup, these are REAL stories from REAL classes I’ve taught.
People are tired of things "always changing", but the truth is, CPR guidelines haven’t changed that much. Yes, we still need to breathe into people because they need the 16% oxygen out of the 21% that we breathe in. Yes, you need to compress HARD to circulate blood and keep the brain alive.
Like many of you, I once felt the same way about CPR training—frustrated by the outdated methods. There had to be a better way to teach it. I decided to be the change in my first aid training methods, focusing on engaging and effective CPR instruction. Listening to feedback on what was disliked the most—like reading from the book, endless slide shows, and tedious hours of training—helped me create a more dynamic, hands-on learning experience.
So I’m a bit of an overachiever (or so my friends say)
I have an obsessive need to constantly evolve and improve. As a result, all of Life Start’s classes are interactive (yes, even online programs can be interactive!). Most of the time it’s just me (with 2 more of "me"), a white board and some horrible pictures (except for the cool 3D videos that show how your body works). Those whiteboard skills are then put to shame by the incredible Hollywood-style makeup techniques we use to simulate injuries (it’s taken a ton of practice, but trust me, we’ve got this one nailed).
Yes, Covid-19 has changed the world, but it forced an industry shake-up that was desperately needed. Come on! Heart attack survival rates have stagnated since 2012. Something isn't working!
Good enough doesn't have to be good enough.
I don't do what I do because “it’s my job” - I do it because one day someone you love could be on the ground having a heart attack. The fact that you have proper first aid training CAN save their life. It’s not all about a certificate you need for work. It's a powerful moment when someone realizes they’re the link between life and death for someone (because after 10 minutes your brain is done without oxygen).
Read that last line one more time: "You can be the link between life and death.”
So that’s why I do what I do - and why you should do it with me. Reach out today to learn more about how you can help us make a difference
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